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Nick Lavelle

Marketing Consulting

Advertising Management

PR

Spotify Playlisting

UGC

Nick was about to release his new single 'WIFI' featuring Jacquees and was looking for a team to handle his marketing for the single.

Our agency worked with Nick to market this single over a span of 4 months. Our mission was to elevate the single through playlsiting, placements, advertising, and publications.

Over the course of 4 months our team helped Nick navigate the world of playlisting and advertising. Our scope included marketing consulting and advertising management.

Results included a top 25 placement on the Genius.com R&B charts, a spot on Spotify's R&B editorial playlist, a UGC TikTok campaign featuring influencers like TheShiggyShow, Nicks song playing at MSG on release day during the Heat vs. Knicks game, and over 1 million streams on Spotify. This single led to Nick signing his first distribution deal with Beatroot Music.

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